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Portrait of Steve Felkin

Steve Felkin

Brand, Marketing & Business Advisor

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Steve Felkin

Brand, Marketing & Business Advisor

  • Brand strategy
  • Fractional CMO
  • Project facilitation
“Tactical marketing has its place, but you need to have a strategy in place first, because if you haven’t you’ll just be heading faster and faster towards the wrong destination.”

Steve Felkin is a seasoned brand, marketing and business strategist helping companies unlock growth by turning their brand into a strategic business tool. With deep experience working with both emerging and established organisations across Australia, Steve partners with leadership teams to shape value-driven approaches that enhance market position, build credibility, and accelerate meaningful commercial outcomes.

In his role as a Fractional CMO and Brand Strategist he works with businesses to develop and refine brand strategy aligned to business goals, shape value propositions that resonate with customers and stakeholders, and enhance marketing capability and execution across channels.

Strategic advisor & facilitator

Steve has contributed strategic insight to businesses across multiple sectors — from start-ups to mid-size organisations — helping leaders make confident decisions about positioning, messaging and growth priorities. Prior experience includes strategic roles with major domestic and international brands. He has held board and advisory roles, and regularly shares ideas about brand, marketing and business strategy on LinkedIn.

Interviews & media

  • Why are business owners hesitant about seeking strategic advice?
  • What’s the difference between marketing strategy and marketing tactics?
  • How can you help business owners find out what problems they may be facing?
  • Do you keep business owners accountable?

Watch on the original profile page.

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